Popular slang phrases which include brand names?

'Is it legal', 'can I do this' type questions and discussions.
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cassandrab
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Popular slang phrases which include brand names?

Post by cassandrab » Tue Jan 26, 2016 4:57 pm

Please can anyone advice whether you are able to use slang phrases which include a brand name, for commercial purposes?

For example, the phrase 'Netflix and Chill' is a popular slang phrase derived from colloquial use on the internet and meaning a euphemism for something else. Would I be able to put this phrase on products (mugs, t-shirts) and sell it?
Thanks

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AndyJ
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Post by AndyJ » Tue Jan 26, 2016 6:33 pm

Hi cassandrab,
There is no copyright issue with doing what you suggest, but by using a brand name (or a registered trade mark) in this way you need to be careful not to suggest that the company behind the brand has endorsed or authorised your product. I don't think most people viewing a tee shirt slogan would tend to assume such a thing, but given the way some more culturally-aware companies use viral advertising, it can't be ruled out. The more jokey or derogatory your slogan, the less it is likely to be seen as trade mark infringement.
Advice or comment provided here is not and does not purport to be legal advice as defined by s.12 of Legal Services Act 2007

cassandrab
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Post by cassandrab » Tue Jan 26, 2016 7:46 pm

Thanks Andy, that's really useful to know.

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